Looking for a clean, effective haircare line that addresses the unique needs of textured hair? Sienna Naturals, co-founded by Issa Rae and cosmetic chemist Hannah Diop, is making waves—and changing the industry.
Science-Backed Innovation with Rooted Technology™
At the heart of Sienna Naturals is its signature Rooted Technology™, a method that merges plant-based power with molecular chemistry to support scalp and follicle health from the root . Each product is dermatologist tested and clinically proven to improve scalp and hair condition, often after just one wash.
Founder Hannah Diop explains, “We believe textured hair care isn’t a niche—it’s a foundation for clean-beauty innovation,” focusing on formulas people feel, see, and trust.
Clean, Considered Ingredients
• All products are vegan, cruelty-free, and free from sulfates, parabens, silicones, artificial dyes, or phenoxyethanol.
• Ingredients like blue tansy, baobab oil, and marshmallow extract are selected not just for performance but for scalp health and anti-inflammatory benefits.
• Designed with sensitive scalps in mind, the mild pH formulas cleanse without stripping natural oils.
Star Products Worth Trying
• H.A.P.I. Shampoo – A gentle, pH-balanced cleanser that leaves hair nourished, not stripped.
• Dew Magic Leave-In Conditioner – Lightweight, hydrating, and frizz-fighting—ideal for defining curls.
• Untangled Conditioner – Issa Rae’s go-to for glossy, detangled strands.
• Plant Power Repair Mask – A vegan mask that strengthens and softens, often recommended for deeper care.
• DNA Density Nourishing Scalp Serum – The latest serum aimed at boosting scalp health and hair thickness.
Milestone: Debut at Sephora
In July 2024, Sienna Naturals achieved a major milestone: landing on Sephora.com, followed by in-store launches in early 2025 across 178 locations. This move, supported by Sephora’s Accelerate incubator, marks the brand’s leap into mainstream clean-beauty markets.
Cultural Impact & Founder Voices
• Issa Rae, well-known for her empowering storytelling on and off screen, joined Sienna as co-owner in 2020. She places great emphasis on the brand reflecting authenticity and personal growth—highlighting that textured hair care should be a positive experience.
• Hannah Diop has shared her journey of growing up with hair sensitivities, using that experience to craft formulas that heal and strengthen textured hair—not mask it.
Their “Rooted in Real” campaign captures this truth: caring for textured hair is about embracing complexity, science, and self-love.
A Movement for Representation
Sienna Naturals’ launch at Sephora isn’t just business—it’s symbolic progress. As a Black-owned, woman-led brand dedicated to textured hair, it challenges the clean-beauty industry to be more inclusive and intentional. It reminds consumers that beauty innovation can and should honor heritage, hair texture, and holistic wellness.
Final Word
Sienna Naturals is reimagining hair care with thoughtfulness, purpose, and heart. If you’re invested in clean beauty that honors your hair story—curl, coil, or kink—this Black-owned gem gives your scalp the care it deserves and your hair the respect it needs.
Want to highlight another standout Black-owned beauty brand or go deeper into ingredient science or founder journeys? I’m here to help!
