Kai Cenat, a 22-year-old American streamer, has once again claimed the Twitch record for most subscribers in a single stream, amassing an unprecedented 727,694 subscribers during his month-long “Mafiathon 2” event. This feat more than doubles the previous record of 326,252 set by IronMouse in October, who had briefly surpassed Kai’s 2023 record. The final count is pending confirmation from Twitch.
The event, which lasted 30 continuous days, featured an impressive lineup of celebrity appearances, blending entertainment, education, and candid moments.
Snoop Dogg: The iconic rapper joined on the second day via video call to talk about his upcoming album. By day four, Snoop gave viewers a virtual tour of his luxurious Los Angeles home, showcasing features such as a recording booth, basketball court, arcade room, and even a casino.
Serena Williams: Tennis legend Serena Williams participated via video call, delighting fans with insights into her personal life. She revealed her favorite fast food meals and shared that her sister Venus is the better coach due to her patience and teaching abilities.
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Bill Nye: The beloved “Science Guy” added an educational twist to the stream, conducting experiments at Kai’s home. Together, they demonstrated how materials like metal and plastic affect the melting rate of ice cubes, making science engaging for Kai’s massive audience.
Subathons are marathon streaming events designed to increase subscriber numbers, with streamers pledging to stay live continuously. During “Mafiathon 2,” viewers purchased subscriptions to support Kai’s channel, with Twitch receiving a share of the revenue.
Kai’s event was unique, as it relied on guest appearances to keep the stream running while he took breaks. However, the event faced an unexpected interruption when police responded to a hoax emergency call at Kai’s home. Despite this setback, the stream continued without major disruption.
With more than 15 million followers, Kai’s influence on Twitch remains unmatched. His decision to donate 20% of the earnings from “Mafiathon 2” toward building a school in Nigeria showcases his commitment to giving back to his community and using his platform for positive change.
The event’s subscriber count not only shattered previous records but also cemented Kai Cenat’s status as a streaming powerhouse. As fans await Twitch’s confirmation of the final numbers, “Mafiathon 2” will be remembered as a groundbreaking moment in the world of live streaming.
From celebrity collaborations to philanthropic goals, Kai’s record-breaking subathon demonstrates how streaming can blend entertainment, education, and community impact, setting a new standard for what’s possible in the digital space.
