Global superstar Rihanna is kicking off the Valentine’s Day season in signature style, unveiling a bold new campaign for her Savage X Fenty brand. The collection, titled “LOVE YOUR WAY,” features a range of lingerie and loungewear designed to celebrate love in all its forms—romantic, familial, and self-love.
“Valentine’s Day is a time to celebrate love in all its forms,” Rihanna said in a statement. “At Savage X Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so.”
The Campaign: Inclusivity and Celebration
The campaign is led by Rihanna herself, who stuns in pieces from the “Loveline” collection, including a Satin Balconette Bra, Lace Brazilian Panty, Satin Garter Belt, and Satin Heart Pasties in the striking Timeless Red hue. Joining Rihanna are stars like Serena Page and Kordell Beckham from Love Is Blind, along with social media influencers Hayley and Jules LeBlanc.
Adding a heartwarming twist, models like Jade Gordon, Minami Gessel, and Noni Cyngor highlight familial love, underscoring Savage X Fenty’s commitment to inclusivity. This multifaceted representation of love reflects the brand’s ethos of empowerment and self-expression for everyone.
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The Collections
The Savage X Fenty Valentine’s Day lineup features several collections, each catering to different moods and styles:
- “Loveline”: A flirty and sensual selection of bras, panties, and statement pieces like midi skirts and opera gloves. Available in Black Caviar, Timeless Red, and Striking Purple, this collection embodies passion and elegance.
- “Les Roses”: A romantic series adorned with rose patterns across lace silhouettes. Colors include Black Caviar, Porcelain Pink, Red Siren Candy, and a dreamy Cloud Print.
- “Catch Me Cupid”: A daring lingerie set featuring a Quarter Cup Underwire Bra, Open-Crotch Panty, and Strappy Garter Belt in Black Caviar, Timeless Red, and Smitten Pink.
- “Fire and Desire”: Satin sleepwear in Timeless Red, offering options like a Sleep Cami, Tap Short, Maxi Slip, and Sleep Teddy.
- “For Him”: A gender-inclusive collection of rose-printed satin pieces, including Satin Boxers and Sleep Masks in Midnight Rose.
- “Valentine Fine”: Elevated sleep sets designed for cozy sophistication.
- “The Classics”: Timeless satin pajama sets in bold red and black.
Embracing Confidence and Self-Love
From sultry separates to cozy loungewear, Savage X Fenty continues to redefine the lingerie landscape. With its inclusive designs and bold messaging, the Valentine’s Day collection encourages everyone to celebrate love—not just for others but for themselves.
Rihanna’s latest collection is a testament to her vision of fashion as a tool for empowerment. Whether you’re dressing up for a romantic evening or indulging in a little self-love, Savage X Fenty’s Valentine’s Day offerings promise to make you feel confident and radiant.
