Like father, like sons. A$AP Rocky is the star of Bottega Veneta’s latest Father’s Day campaign, appearing alongside his and Rihanna’s two sons, RZA, 2, and Riot, 10 months. The heartwarming black-and-white ad, shared by the “Fashion Killa” rapper on Instagram this Sunday, features intimate moments between the father and his boys.
In the clip, Rocky is seen engaging in playful activities with his children, such as blowing bubbles and playing the piano. One charming scene captures the trio posing on a couch, where Rocky humorously asks Riot to stop hitting his older brother, RZA. Both siblings are adorably dressed in white onesies with “Best dad” inscribed in cursive on the back, inside a heart.
Rocky, whose real name is Rakim Mayers, expressed his pride and joy in participating in the campaign. Quoting artist Carrie Mae Weems, he captioned the post: “‘TO ALL THE FATHERS WHO DARE TO DREAM AND ALL THE FATHERS WHO DARE TO LOVE’ – Carrie Mae Weems.” He continued, “IT WAS A PLEASURE TO WORK ALONGSIDE MY CHILDREN & FAMILY X MATTHIEU BLAZY X BOTTEGA VENETA X CARRIE MAE WEEMS TO BRING U THIS HEARTFELT FATHERS DAY PIECE.”
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The rapper emphasized that the campaign beautifully “captures the vulnerability, love and interaction” between him and his sons, adding, “IM PROUD 2 BE THE MAN THEY CALL DADDA ❤️ HAPPY FATHERS DAY TO ALL PROUD DADS OUT THERE A$AP.”
Rocky and Rihanna, who started dating in 2020, welcomed their first son, RZA, in May 2022 and their second son, Riot, in August 2023. Rihanna has often spoken highly of Rocky’s parenting skills. In an interview with Access Hollywood last December, the “Love on the Brain” singer praised Rocky as a “great, patient, loving” dad, adding, “I loved him differently as a dad. This is major, major like, it’s a turn-on. It’s just like, ‘Wow! What a leader, what a great, patient, loving [dad].’”
The Fenty Hair founder, whose real name is Robyn Fenty, also mentioned that their sons are “obsessed” with Rocky, humorously noting, “I’m just a background, like, I’m an extra.”
The Bottega Veneta campaign, directed by creative director Matthieu Blazy and featuring the work of artist Carrie Mae Weems, has resonated deeply with fans, showcasing the tender bond and joy that fatherhood brings to A$AP Rocky.
