Fear of God, the acclaimed Los Angeles-based fashion brand led by Jerry Lorenzo, has announced a groundbreaking multiyear partnership with both the NBA and WNBA. The collaboration marks a significant moment for the brand, known for blending streetwear with elevated fashion, as it steps deeper into the world of basketball culture.
The partnership was unveiled alongside the debut of a new collection that underscores Fear of God’s commitment to creating elevated fan merchandise. According to the brand, this collaboration aims to “fill the demand for aspirational fan apparel” and redefine the intersection of sports and fashion.
Jerry Lorenzo: Basketball as a Source of Inspiration
Jerry Lorenzo, Fear of God’s founder and creative force, shared the personal connection that fueled this collaboration. In a statement, Lorenzo highlighted basketball’s deep influence on the brand’s identity:
“The game of basketball has always served as a well of inspiration for Fear of God. Sport shapes and informs the emotion, point of view, and the very fabric of what we do and who we are as a brand.
Also, read; Katt Williams Buys Former Alabama Military Base to Launch Movie Studio
Our nuanced understanding of this space and its parallels to fashion are embedded in our DNA.”
Lorenzo, a father to three young basketball players, added that the partnership holds a special place in his heart. “Having a son and twin daughters who all play youth travel and AAU basketball, this one truly hits home.”
Fear of God’s first collection under this partnership showcases a range of hooded sweaters, sweatpants, and T-shirts—classic streetwear staples elevated through refined design. The pieces, available in neutral tones like heather grey and black, feature oversized logos that nod to the bold aesthetics of sports merchandise.
The collection represents teams from both the NBA and WNBA, including:
- NBA: Boston Celtics, Chicago Bulls, Los Angeles Lakers, Miami Heat, and New York Knicks.
- WNBA: Chicago Sky, Los Angeles Sparks, and New York Liberty.
Lorenzo described the designs as timeless, saying they are created to “transcend time” and resonate deeply with fans and fashion enthusiasts alike.
Release Details
The first wave of the collection is available now on Fear of God’s official website. Additional releases are scheduled for November 27 on the NBA’s website and Fanatics’ online store. The collection will also hit Fear of God’s brick-and-mortar locations in the coming weeks, with prices starting at $70.
Fear of God’s partnership with the NBA and WNBA cements its position at the intersection of sport and high fashion. By creating thoughtfully designed fan merchandise, the brand continues to push boundaries, offering a fresh take on how basketball culture can inspire and influence contemporary style
