Pusha T has been officially named the newest House Ambassador for Louis Vuitton. This announcement, made on Monday, highlights the growing relationship between the acclaimed rapper and the iconic French fashion house. The collaboration is further solidified by Pusha T’s long-standing friendship and frequent collaborations with Louis Vuitton’s Men’s Creative Director, Pharrell Williams.
Louis Vuitton, under Pharrell’s creative direction, aims to build on a “shared history” with Pusha T, opening up “future avenues of expression” for both the artist and the brand. This partnership is expected to bring fresh and innovative projects that blend fashion and music seamlessly.
Following the announcement, Pusha T took to Instagram Stories, sharing his excitement and asking Victor Victor Worldwide founder Steven Victor, “Is this checkmate?” This reflects the strategic and significant nature of this new role for Pusha T within the luxury fashion industry.
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Pusha T’s involvement with Louis Vuitton has been evident over the past year. In June 2022, new music from Clipse, Pusha T’s hip-hop duo, premiered during Pharrell’s inaugural show with the brand. More recently, Pusha T attended Louis Vuitton’s Men’s Spring/Summer 2025 show in Paris, showcasing his support for Pharrell’s vision and the brand’s future.
The appointment of Pusha T as a House Ambassador follows recent announcements of other ambassadors, including Saoirse Ronan, BamBam, Victor Wembanyama, and Timothée Adolphe, indicating Louis Vuitton’s commitment to diverse and influential figures.
Apart from his new role with Louis Vuitton, Pusha T is also working on a new album from Clipse, with Pharrell producing the entire project. While details such as the album title and release date are yet to be disclosed, the collaboration between Pusha T and Pharrell continues to generate anticipation among fans.
Pusha T’s new position as Louis Vuitton House Ambassador marks a significant step in his career, blending his influence in music with the high fashion world and promising exciting future endeavors.
