Despite an unexpected slide to the fifth round in the 2025 NFL Draft, quarterback Shedeur Sanders is making headlines for all the right reasons. The Cleveland Browns’ newest addition has quickly become a fan favorite, boasting the third-best-selling rookie jersey in the league—a remarkable feat for a player selected 144th overall.
Sanders’ jersey sales trail only those of top picks Cam Ward and Travis Hunter, underscoring his widespread appeal and marketability. Notably, he’s the only player among the top ten in jersey sales who wasn’t a first-round selection, highlighting the strong support he’s garnered from fans nationwide.
The buzz surrounding Sanders isn’t limited to merchandise. His draft-day experience was marred by a prank call from Jax Ulbrich, son of Atlanta Falcons defensive coordinator Jeff Ulbrich, who impersonated a team executive. The incident, which occurred during Sanders’ live stream, drew criticism and led to an NFL investigation.
Despite the draft-day drama, Sanders’ popularity continues to soar. His strong college performance, combined with his charismatic personality and endorsement deals with major brands like Nike and Beats by Dre, have solidified his status as a rising star. His NIL valuation was estimated at $4.8 million during his college tenure, reflecting his significant market presence.
As Sanders prepares for his rookie season with the Browns, his journey serves as a testament to resilience and the power of fan support. While draft position is just one chapter in an athlete’s story, Sanders is proving that determination and connection with fans can redefine expectations and pave the way for success.
