Snoop Dogg’s role at the 2024 Paris Olympics not only entertained millions but also earned him a significant payday. Serving as a special correspondent for NBC, the rap legend brought his signature charisma to the event, quickly becoming a standout figure in the coverage of the Games. His involvement sparked curiosity about his compensation, with rumors swirling that he was paid as much as $500,000 a day. While Snoop has never directly confirmed these figures, a recent video he reposted hints that the speculation might be accurate.
On August 15, Snoop shared a video that recapped his Olympic experience, shedding light on the perks and earnings he enjoyed. The clip states, “This is the main star of the Paris Olympics… [Snoop Dogg] lives and parties in Paris for free, all to bring more attention to the Olympics. Almost every top broadcast features Snoop. He attends all major Olympic events. For 17 Olympic days, he’ll earn nearly $9 million.”
The video also notes that Snoop’s presence at the Games significantly boosted viewership. According to NBC Sports, the 2024 Olympics saw a 79% increase in audience numbers compared to the 2021 Tokyo Olympics. This surge translates to 34 million viewers tuning in during the first five days alone, with Snoop Dogg’s participation being credited as a key factor in this rise.
Also, read; Tina Knowles Finalizes Divorce from Richard Lawson, Agrees to $300K Settlement
While several elements contributed to the success of this year’s Games, Snoop’s involvement certainly stood out. He was present at numerous pivotal moments, including an unforgettable performance with Dr. Dre during the handover ceremony, which set the stage for the 2028 Los Angeles Olympics. The performance was a clear reminder of Snoop’s enduring influence, with Dre even admitting, “Really, Snoop, he’s the superstar. I’m the co-star when we get on stage. In the studio, I’m the captain, but when we go outside, Snoop is the guy.”
As the Olympics wrapped up, fans eagerly await more from Snoop Dogg, not just in sports but also in music, with his upcoming album Missionary alongside Dr. Dre on the horizon. Snoop’s time at the Paris Olympics showcased his versatility, proving once again that whether it’s on stage, in the studio, or on the world’s biggest sports platforms, Snoop Dogg remains a cultural force to be reckoned with.
