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Meet the Black Woman Whose Movement Supports Hundreds of Small Businesses in Detroit

Meet Jennyfer Crawford-Williams, the Founder of All Things Detroit Day, an annual event she created 10 years ago with just a spark of inspiration that has now grown into a full-blown movement that supports the city’s small businesses.

“It started with an idea in my Detroit apartment,” says Jennyfer. “And today I am proud to say that helping small business owners is my professional purpose. These entrepreneurs are the foundation of our community.”

 

More than 200 makers and entrepreneurs will be featured at the 10th-anniversary celebration of All Things Detroit Day. The event is set for 10am to 5pm, Sunday, April 7, 2024, in Sheds 3, 4 and 5 at Detroit’s Eastern Market.

“This All Things Detroit Day, I want to welcome everyone to come out to Eastern Market to discover something new and celebrate our 10th anniversary in a big way,” Jennyfer said.

In addition to a wide array of food, clothing, home, and handmade goods, new interactive experiences and anniversary surprises are planned.

Many of the participating businesses are Black-owned and woman-owned like Ask Jennyfer.

Kiana Hughes, the founder of Scent Science, will set up a Make-Your-Own Candle Bar at this year’s event. She started her business at home in 2019 and last year opened her first location in Auburn Hills.

“Participating in this milestone anniversary is a privilege that highlights the relentless effort and commitment not just of Jennyfer, but of all the small businesses that have flourished alongside her,” she said.

Outside of Shed 4, Detroit is Different will sponsor a stage with DJs to entertain the crowds. Detroit Dog Rescue will bring along furry friends to meet – and adopt. And a new batch of Food Trucks – as well as some old favorites – will serve up delicious dining options all day.

Participating businesses have come up with so many ways to celebrate the 10th-anniversary event. Detroit’s Coloring Museum will create an All Things Detroit Memories Wall. Detroit Pop Shop is making a signature All Things Detroit Popsicle through Small Batch Detroit.

Small Batch Detroit is part of the non-profit Detroit Food Academy and a longtime All Things Detroit participant. This event helps raise awareness of their mission.

“We offer certifications, training, increased responsibilities, and leadership opportunities to all youth interested in our meaningful employment positions,” said Diamond Dantzler, Small Batch business manager. “We love seeing the diversity in the city, meeting new people, and connecting with businesses we can put our youth in contact with in the future.”

Speaking of sweets, Chanille Carswell, founder of brownieDr has found a way to make a favorite treat even better.

“We have reimagined and elevated the classic brownie with flavor profiles inspired by southern delicacies and childhood favorites like Lemon Meringue blondies, Dutch Apple Pie blondies and German Chocolate brownies,” Chanille said.

She called it an honor to be selected among the small businesses featured at the April 7 event.

“The 10th Anniversary is an opportunity for us to celebrate Jennyfer and all she has accomplished,” Chanille added.

All Things Detroit Day is open to all ages. Beat the Crowd tickets are available online in advance only for $10. These tickets include early entry at 10am.

General admission tickets, $5, are sold at the door only, beginning at noon.

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