When it comes to inclusive beauty that champions melanin-rich skin, Ami Colé stands out as a bold, clean, and conscious brand. Founded in 2021 by Senegalese-American Diarrha N’Diaye‑Mbaye, Ami Colé—named after her mother—emerged to fill a gap she felt firsthand in the beauty industry: finding high-quality products made for darker skin tones.
Vision Rooted in Representation
Ami Colé launched its first collection with just three hero items: a tinted moisturizer, a lip oil, and a highlighter. Even in these early days, the brand’s mission shone clearly: to create clean, effective products tailored for melanin-rich skin, with luxurious presentation and inclusive shade ranges.
Milestones & Growth
• Debuted at Sephora in December 2022—an impressive accomplishment for a young company .
• Received investment from L’Oréal’s venture arm in September 2024, affirming its commercial and cultural impact.
• Surpassed $3.5 million in sales by late 2024, with expansion into Canadian Sephora outlets.
What Makes Ami Colé Shine
• Clean Formulas: Ingredients are thoughtfully selected—gentle and high-performing for darker skin.
• Effortless Beauty: Products are simple enough for everyday use, yet powerful in results.
• Cultural Pride: Campaigns feature Black women of varying darker tones and include hijabi representation—an authentic nod to N’Diaye‑Mbaye’s heritage.
Customer & Media Praise
Ami Colé’s Skin Enhancing Tint and lip oil both received accolades in the beauty community. The brand earned spots in notable cleans and inclusive beauty lists, and walked away with a coveted 2023 Allure Best of Beauty award for eye makeup.
Why It Matters
Ami Colé isn’t just another beauty line—it’s part of a broader industry shift demanding representation, quality, and transparency. In a category where many dark-skinned users remain underserved, the brand delivers products that perform beautifully on melanin-rich complexions and feel good to use.
Looking Ahead
With Sephora’s backing and growing consumer enthusiasm, Ami Colé is poised for thoughtful growth. They represent more than a trend—they’re the future of beauty: diverse, authoritative, and culturally grounded.
