LeBron James has already conquered basketball, business, and entertainment—but now, he’s stepped into an entirely new realm: the toy world. And not just any toy—LeBron has officially become the first professional athlete ever turned into a Ken doll under the Barbie brand.
In a historic collaboration between Mattel and the LeBron James Family Foundation (LJFF), the new Ken doll pays homage to James’s larger-than-life legacy both on and off the court. Styled by LeBron himself, the figure is far from your typical doll—it’s a carefully curated piece of pop culture.
Dressed in a custom varsity jacket stamped with “23” patches, a “We Are Family” T-shirt straight from his foundation’s wardrobe, and eye-catching plaid pants, the Ken doll captures LeBron’s flair and substance. On his feet? A crisp pair of blue and black Nike Terminators. His accessories game is just as strong, featuring Beats headphones, a sleek gold watch, sunglasses, and his signature ‘I PROMISE’ wristband—a nod to the education-focused school he launched in Akron, Ohio.
But true to LeBron’s spirit, this isn’t just about making headlines. It’s about making a difference. A portion of the proceeds from the doll will go toward LJFF programs, supporting education, job placement, and housing initiatives in his hometown of Akron.
“This isn’t just about a doll,” LeBron said in a recent statement. “It’s about representation, empowerment, and using every platform we can to create opportunities.”
The doll officially hits stores on April 14, retailing at $75. But for those in Los Angeles, there’s a rare opportunity to grab a signed version early on April 12 at the UNDEFEATED store—doors open at 11 a.m., and the buzz is already building.
With this new venture, LeBron James adds another milestone to an already legendary career, proving once again that his impact stretches far beyond basketball—and now, all the way to the toy shelves.
