Rihanna’s much-anticipated Fenty Hair line is officially here. After filing a trademark for “Fenty Hair” in 2022, fans have eagerly awaited more news. Today, the wait is over as the global superstar unveiled her new haircare collection, set to launch on June 13th.
“A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for,” Rihanna announced on Instagram. “You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural—so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”
In her announcement, Rihanna sported a “mama-chic” blonde pixie cut as she strutted through a suburban setting designed to showcase the Fenty Hair line. The visual tease featured pastel-toned bottles of shampoo, conditioner, styling products, and an edge brush neatly arranged in a “Fenty Hair Supply” store and salon. The scene also included people with a variety of hairstyles and textures, underscoring the inclusivity that has become a hallmark of Rihanna’s brand.
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The Fenty Hair line is a natural extension of Rihanna’s influence in the beauty industry. Her ever-changing hairstyles—from her iconic red era to the “Good Girl Gone Bad” big chop—have made her a trendsetter and a source of inspiration for fans worldwide. Recently, she graced the cover of Interview magazine with thin gel-slicked whisps under a yellow wig and showcased braids and a layered blonde look for Vogue China. Each style emphasized her fearless approach to hair.
Rihanna recognizes that not everyone is ready to experiment with their hair as boldly as she does. During the launch of her Soft’Lit Foundation in April, she told Allure, “I feel like a lot of people get scared to play with hair because it’s such a huge part of your identity.” With Fenty Hair, she aims to support people on their self-expression journeys by offering products designed to both style and strengthen hair.
Fenty Hair will be available starting June 13 at FentyHair.com. Fans eager to get a head start can sign up now on the website for exclusive early access to shop on June 10. Rihanna’s latest venture promises to be another game-changer in the beauty world, and we can’t wait to see what styles she inspires next.
